THE STORY BEHIND MY FINAL BIG SAMPLE SALE

Every collection I’ve created carries an intention, a memory, and a fragment of myself. Behind each piece, there are ideas born from moments of uncertainty, longing, and possibility.

Like in every creative industry, not everything finds its moment or its person on the first try. Some pieces simply remain suspended in time.

Over the years, I’ve faced one of the most common, yet rarely spoken about challenges in the fashion industry: not everything sells. And that’s okay. Many factors shape this — from the lack of forecasting systems like the big brands use, to not having an extensive network of stores to move pieces around. Add to that the seasonal changes, limited sizing, and trends that shift faster than we can keep up, and it leaves some pieces on pause, waiting for their moment or their person.

There’s one thing I don’t love about having a fashion brand…

And it’s exactly that: the accumulation, the waste, the feeling of watching garments where time, hands, and ideas were invested, sitting without purpose. It’s one of the heaviest parts of this industry, and something I’ve been working to change.

With time and care, you’ve joined me in a new process. Since March 2024, I completely transformed my production model and launched my first collections under a Made to Order system. It allows me to reduce excess, avoid unnecessary inventory, and create each piece based on a real desire, thoughtfully made for the person who’ll wear it. This shift has let me design more consciously, connect with you more genuinely, and honor the natural cycles of the brand.

It also marked the start of a path I’d been quietly shaping for a while — one where scraps, unsold pieces, and everything that was once left unfinished will be given a second life.

I’ve made a decision. Not to destroy, archive, or forget, but to evolve and begin again. Over the years, I’ve learned to let go of the material — not completely, but a little more each time. And the way I live has inevitably become the way I design.

Tania Orellana has been going through profound transformations, and I feel deeply grateful to grow alongside a community that understands true value lies beyond the material. A community that knows garments hold stories too — and that those stories deserve to find their place.

Today, I’m bringing out all those archived pieces and samples, and with them, offering the chance for those who once fell in love with a piece to finally make it theirs. And for those discovering something now and feeling that connection, to know it was meant for this moment.

Because this isn’t just about selling — it’s about releasing, re-signifying, and connecting. And what doesn’t find a new home in this process won’t be lost. A selection will be set aside for donation, and what has fulfilled its cycle will be destroyed… but it will be reborn. It will become part of a project that gives new meaning to everything that was once left unfinished. Because even in what is discarded, there’s possibility.

A kind of nostalgia that turns into peace. Because I know every cycle must close in order to evolve.

This is just the beginning of a new chapter that I’m beyond excited to share with you. I’m certain you’ll fall in love with this extended, evolved version of the brand — where every piece and every story finally finds its place.

And when this Final Sample Sale comes to an end, it will be time to reveal what’s next. A project quietly taking shape, ready to come to life soon.

Thank you to those who’ve been here since the start, to those who’ve joined along the way, to the new ones from other cities and countries, and to those about to become part of this closing chapter. This only makes sense because of you.

Enjoy this final chapter. See you on June 2.

— Tania